The Varaždin County Tourist Board, as a partner in the project Active Tourism meets Advanced Technology in Cross-Border Area, has subcontracted the development of a communication strategy document of the project that will help project partners in the implementation of all communication activities.

The communication strategy was developed in cooperation with the project partners, and its main goal is to provide guidelines for increasing the visibility of the This email address is being protected from spambots. You need JavaScript enabled to view it. project. It is aimed at raising the awareness of regional development stakeholders, but also citizens in general about the benefits and advantages, as well as about the activities and results of the This email address is being protected from spambots. You need JavaScript enabled to view it. project.

Thus, this document defines the target groups to which the communication strategy refers and describes the basic roles of each project partner in the dissemination of project results and activities. Also, the strategy emphasizes the tools for internal and external communication.