It is a document that identifies the valorization potential of natural and cultural heritage of the project area, defines the main potentials, challenges, obstacles, opportunities and future trends and provides guidelines on natural and cultural heritage to be included in the tourism application.
The analysis document is structured in five main sections:
- An overview of key market trends shaping the tourism industry and impacting heritage evaluation;
- A description of the methodology applied in evaluation of natural and cultural heritage for tourism purposes;
- The evaluation of individual natural and cultural heritage sites in the Project area;
- Analysis of Project area resource potential, challenges and opportunities in view of market trends;
- Recommendations resulting from the analysis for the selection of natural and cultural points of interest in the Project area to be included in the new tourism application.
The results of the analysis of the very rich natural and cultural heritage of the project area are particularly important for the project partners and the decision-making on the selection of points of interest to be included in the new tourism application.
In addition, the document is of exceptional value because it can be used as a starting point for planning future activities aimed at increasing visits to this cross-border area.
